CASE STUDIES / Zhug Restaurant

SUCCESS STORIES

How Zhug Built Premium Payments & Smart Bookings

How Zhug Built Premium Payments & Smart Bookings

High-end payments, faster service, and a booking system that turns data into growth. Technology that finally matches the standard of the brand.

The Situation

Zhug is a high-quality restaurant based in Nottingham, where experience, quality, and precision matter. Everything about the brand is considered, from the food and service to how guests interact with the business.

They wanted their systems to reflect that same standard, not just functional, but best in class.

Payments needed to be fast, reliable, and premium. Bookings needed to be simple for diners but powerful behind the scenes.

They were looking for more than tools, they wanted systems that would actively help them run smarter, understand their customers better, and protect their margins.

The Real Problem

Zhug was operating at a level where every detail matters. When your brand is premium, your systems have to reflect that. They didn’t feel their payment setup was aligned with the scale of the business.

Not in performance, not in visibility, and not in value. They wanted to make sure their pricing and technology were appropriate for a restaurant operating at their level, and that they were getting the full benefit of modern systems.

They needed a setup that could:

  • Reflect the scale and quality of their brand

  • Deliver faster, more efficient transactions

  • Centralise billing and reporting

  • Provide clearer commercial visibility

  • Offer pricing that made sense for their turnover

  • Unlock more value from both payments and bookings

It wasn’t about finding fault with what they had. It was about making sure their systems were truly matched to the size and ambition of the business.

They wanted technology and pricing that felt proportionate, fair, and commercially smart for where Zhug is today.

We wanted our systems to match the level the business is operating at now.

The Setup

Zhug moved onto a combined setup using modern card machines and a powerful booking system.

This gave them one joined-up view of payments, reservations, and customer behaviour.

They implemented:

  • Best-in-class card machines built for speed and reliability

  • Centralised billing and reporting

  • A booking system that captures diner data

  • Marketing source tracking for every reservation

  • Tools to remarket to past guests

  • Improved payment rates

Instead of separate systems, they now run one connected operation where payments and bookings work together.

It finally feels like our technology matches the level of our restaurant.

The outcome

Zhug now have systems that actively support growth, not just daily operations.

They can see what’s happening, they can track what’s working and they can act on real data.

What they gained:

  • Faster, smoother card transactions

  • Premium payment technology that matches the brand

  • Centralised bills and reporting

  • Booking data they can use to remarket

  • Clear visibility on where diners come from

  • Stronger control over marketing performance

  • Better-structured and more competitive payment rates

This wasn’t just a tech upgrade, it was a commercial upgrade that gave Zhug clearer insight, better control, and a smarter way to grow.

It’s given us visibility and control we didn’t have before.

Zhug Restaurant

Industry

Mediterranean & Middle Eastern street food Restaurant

Products Used

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