CASE STUDIES / Forde’s Coffee Shop
From “we’ll deal with it later” to real-time sales in their pocket in just over 24 hours.
Most business owners don’t avoid improving their systems because they don’t care. They avoid it because they’re busy, the current setup “works”, and change feels risky.
That was exactly where Forde’s Coffee was.
A coffee shop based in Nottingham, they had a card machine that technically did the job, but it wasn’t something they felt confident in. It was one of those systems that stays in place because changing it feels harder than leaving it alone.
They weren’t looking for a big upgrade project. They just wanted something simpler, calmer, and more efficient.
The real problem was their old card machine. It was clunky, outdated, and more expensive than it needed to be.
It technically worked, but it didn’t support the business properly.
It slowed things down, offered very little insight, and quietly cost more than it should have for what it delivered.
Before, they were dealing with:
A clunky payment experience
Limited visibility of day-to-day performance
Higher costs than felt reasonable
The constant worry that switching would be a headache
Like most hospitality owners, they worried about downtime, disruption during service, and being left with something they didn’t understand.
I actually can’t believe we left it so long. It was quick and totally non-technical.
They’d been putting it off for ages because switching felt like it would be technical, time-consuming and disruptive.
But once they saw the process could be calm, supported and simple, the upgrade stopped feeling like a “project” and started feeling like a sensible step forward.
From sign-up to being fully live took just over 24 hours with no complicated setup, no downtime panic and no stress.
Everything was handled around their trading, with support throughout, so nothing felt overwhelming or overly technical.
This is the moment most clients are surprised:
It was far easier than we expected.
Once the system was live, the biggest change wasn’t just better payments. It was the feeling of control.
Now the owner can check real-time sales from his phone, even during meetings. No more guessing, no more waiting until close to understand performance.
What they gained:
Real-time visibility of sales
Lower payment costs
Better value for money
More control over cashflow
Clearer day-to-day performance
Less stress around whether they’re on the right setup
This wasn’t about changing for the sake of it, it was about running the business more efficiently and more profitably.
You get addicted to refreshing the app. It’s reassuring to see what’s actually happening.
Industry
Coffee Shop
Products Used
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