CASE STUDIES / National Forest Adventure Farm

SUCCESS STORIES

How Adventure Farm Fixed Payments Across Their Entire Site

From outdated systems and dropouts to fully integrated payments, 99.9% uptime, online event sales, and lower costs.

Adventure Farm located in Burton-On-Trent is a large, multi-site visitor attraction with both indoor and outdoor operations, high daily footfall, and major seasonal events.

The Situation

Adventure Farm runs a complex operation.

Payments happen across the site, indoors, outdoors, at attractions, at food outlets, at events, on the Farm and online.

They also host weddings and special events in their barn, and run major seasonal campaigns such as Halloween, where online ticket sales are critical.

Their existing payment setup had grown over time, but it hadn’t kept up with how the business now operated.

They wanted one system that worked everywhere, connected properly to their EPOS, supported online sales, and could be trusted to stay online during peak periods.

They also knew there was an opportunity to reduce costs at the same time as upgrading the technology.

The Real Problem

Their payment system had become a limitation.

Connectivity was unreliable across parts of the farm, integration with EPOS wasn’t solid, downtime caused disruption and reconciliation was time-consuming for the accounts team.

They needed a setup that could handle:

Full EPOS integration across the site
Reliable 4G connectivity for outdoor trading
99% uptime to avoid lost sales
E-commerce for event bookings and seasonal ticket sales
Centralised reporting and billing
Lower transaction costs

The business is large and operationally complex. When payments go down, or reporting is messy, the impact is immediate.

They needed a system that simply worked - everywhere, all the time - and made the back office easier too.

We needed something reliable across the whole site. Payments dropping out just isn’t an option for us.

The Setup

Adventure Farm moved to a fully upgraded payment setup with Shout-360.

This included:

Integrated card machines connected directly to their EPOS
High-performance 4G connectivity for indoor and outdoor trading
99% uptime for consistent service
E-commerce payments for weddings, events, and seasonal ticket sales
Centralised reporting and billing
A new pricing structure that reduced overall payment costs

The focus wasn’t just new hardware.

It was building one connected system that supported the whole business - front of house, online sales, and finance.

The integration and the connectivity were the big things for us. Once that was right, everything else became easier.

The outcome

The difference was immediate.

Payments became stable across the entire site, outdoor trading worked properly, online sales ran smoothly and reconciliation became dramatically simpler.

For the accounts team, this was one of the biggest wins.

Instead of pulling data from multiple systems, everything is now clear, centralised and easy to reconcile at the end of each day.

What they gained:

EPOS-integrated payments across the whole venue
Reliable 4G connectivity for outdoor and mobile trading
99.9% uptime during busy periods
E-commerce for events, weddings, and seasonal ticket sales
Faster, simpler daily reconciliation
Centralised billing and reporting in one place
Lower, better-structured payment costs

This wasn’t just a technology upgrade. It was removing friction from a complex operation, protecting revenue during peak periods, and giving both the operations team and the finance team systems they could rely on.